Why new CSR focus areas matter

MARPRO Team - Norden News
This year, NORDEN introduces a new CSR strategy, based on the United Nation’s Sustainable Development Goals (SDGs). The ‘Beyond 2020’ strategy runs until 2021 and addresses the changes facing the sector in the form of global regulations.
By mapping the 17 goals set out by the United Nations with NORDEN’s business activities, the company has identified specific challenges to focus on during the coming years. While NORDEN continues its responsible business practices in the operational foundation within environment, climate, responsible supply chain, management, safety, labour, human rights and anti-corruption, NORDEN found SDG number 9 of specific
relevance to the company and an area where NORDEN can contribute significantly.
SDG 9, Industry, Innovation and Infrastructure, is NORDEN’s new added focus area in terms of CSR, where NORDEN has identified it can have a significant and positive impact through 2 main areas: Decarbonisation and Logistics optimisation, both of which are in line with SDG 9 in creating and supporting resilient and
sustainable infrastructure.
Shipping takes its toll on the environment, and until now, the sector has been largely unregulated compared with other industries. With the support of global actors such as the International Maritime Organization
(IMO), shipping is now heading towards cleaner, ‘greener’ times, and has aligned goals with the Paris Agreement of 2015 to combat climate change while keeping a global rise in temperature below 2 degrees
NORDEN fully supports this transition and wants to take a leading role in ensuring the good intentions are more than just that. The company has come a long way in increasing fuel efficiency. With the newly introduced IMO targets on CO2 reductions, however, it is evident that increased fuel efficiency alone is not
enough. Alternative solutions are needed, and with NORDEN’s recent successful testing of biofuel in mid-late 2018, the company now contributes with focus on SDG 9 for resilient low-carbon transportation option.
“NORDEN has already begun working on the decarbonisation agenda through the move into biofuel, but also accepts that biofuel is not the sole solution. Over the coming three years, NORDEN will further investigate other viable solutions for low-carbon transportation, seeking opportunities to further save on CO2 emissions,
working with customers to makethis a priority,” says CEO Jan Rindbo.
Logistics optimisation
The other focus area within SDG 9 is the logistical optimisation of NORDEN’s experience and expertise in optimising infrastructure logistics around the globe, accumulated from close to 150 years of successful business operation, which means the company is well suited to use these skills to make a difference.
Addressing bottleneck issues with for instance congestion or inefficiency in port handling, unpredictability in inland transportation or difficulties in transitions from inland transportation to ocean-going vessels are just some of the many situations NORDEN has tackled time and time again, but with logistics optimisation as a new focus area for the company, NORDEN now seeks to renew efforts to collaboratively remove these
issues, in the process of creating shared value.
Effective transport and logistics can help drive the expansion of world trade and aid countries in the process of integrating into an increasingly globalised production system, rather than being left on the margins of world trade.
The opening of an office in West Africa is one example of how NORDEN is already making headway into
this focus area.
Source: NORDEN 
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